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Pengaruh Penghapusan PPnBM atas Alat Rumah Tangga terhadap Keputusan Pembelian Melalui Harga sebagai Variabel Intervening
(LPPM Universitas Pelita Harapan Surabaya, 2018-12-01)
The purpose of this research is (1) To analyze the influence of elimination of PPnBM on price,
(2) to analyze the influence of price to purchase decision, (3) to analyze the influence of elimination of
PPnBM on household ...
PENGARUH PENGHAPUSAN PPnBM ATAS ALAT-ALAT RUMAH TANGGA TERHADAP KEPUTUSAN PEMBELIAN MASYARAKAT DENGAN HARGA SEBAGAI VARIABEL INTERVENING
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Accounting, 2018-08-01)
Needs lead to consumption behavior. Any consumption behavior will be
taxed. The Government imposed several types of taxes, one of which is PPnBM.
Sales Tax on Luxury Goods (PPnBM) is a tax imposed on goods classified ...
ANALISIS PENGARUH KEMASAN PRODUK , KUALITAS PRODUK , WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK TEH BOTOL SOSRO TERHADAP PELANGGAN DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-09-26)
This thesis is made to understand the impact of product packaging, product quality
and word of mouth toward purchase decision of teh botol sosro in Surabaya
The sample that is being used in thesis is the consumer that ...