Search
Now showing items 1-1 of 1
THE INFLUENCE OF COUNTRY OF ORIGIN IMAGE TOWARDS BRAND PERSONALITY AND INTENTION TO PURCHASE ZARA PRODUCTS IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-11-30)
Companies all over the world are exploring foreign markets for business
expansion. With globalization, consumers are presented with a greater array of
product choices. Potential product selection includes a higher ...