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ANALISIS PENGARUH FAKTOR OLFACTORY TERHADAP PURCHASE INTENTION MELALUI APPROACH BEHAVIOR DAN EXPERIENTIAL MARKETING PADA PELANGGAN ROTIBOY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-06)
Modernization that is influenced by globalization influences lifestyles as
well as food. The more modern people prefer to eat practical but delicious food.
One of the foods that meets the needs of modern people is Bread. ...
ANALISIS FAKTOR OLFACTORY TERHADAP PURCHASE INTENTION DENGAN APPROACH BEHAVIOR DAN EXPERIENTIAL MARKETING SEBAGAI VARIABEL INTERVENING PADA PRODUK DOWNY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-09)
This study is to find out the effect of olfactory, approach behavior, and
experiential marketing toward purchase intention on Downy consumer that live in
Surabaya.
Sample that use in this study is Downy consumer that ...