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AN ANALYSIS ON THE EFFECTS OF HYPERMART’S LOYALTY PROGRAM ATTRIBUTES ON STORE SATISFACTION AND LOYALTY
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-09)
The retail industry is the second largest sector that contributes to Indonesia’s
GDP and employment (Bank Indonesia, 2007). Hypermart is one of the many
hypermarkets that compete in the retail industry. To compete with ...