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ANALYSIS OF THE EFFECTS OF STORE ENVIRONMENT ON POSITIVE AFFECT AND URGE TO BUY IN SHAPING IMPULSE BUYING OF CUSTOMERS AT MINISO TUNJUNGAN PLAZA SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-18)
Changing lifesyle of Indonesian consumers towards a more sophisticated and more fashion concerned has constributed to the increasing tense of competition among retail industries, especially among modern convenience stores ...