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Analisis pengaruh self-identification, access, atmosphere, price/promotion, cross-category assortment, within-category assortment terhadap mall loyalty melalui hedonic value, utilitarian value dan shopping well-being (studi pada pelanggan transmart ngagel di Surabaya)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-10-16)
Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Self-indentification, Access, Atmosphere, Price/promotion, Cross-category Assortment dan Within-category Assortment terhadap Mall Loyalty melalui Hedonic Value, ...