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ANALISIS PENGARUH REWARD ATTRACTIVENESS, KNOWLEDGE BENEFIT, REQUIRED EFFORT TERHADAP EXPERIENTIAL BENEFIT DAN PROGRAM LOYALTY DALAM UPAYA MENINGKATKAN BRAND LOYALTY PELANGGAN STARBUCKS DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-08-10)
These days, an industry that grows rapidly in Indonesia is food and drink
industry, one of them is Coffee Shop. Even in Surabaya, this industry is growing
rapidly. The high rate of growth of a Coffee Shop in Surabaya is ...