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ANALISIS PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK, NILAI YANG DIRASAKAN TERHADAP KEPUASAN KONSUMEN DAN NIAT BERPERILAKU PADA KONSUMEN J.CO DONUTS AND COFFEE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-13)
This research is addressed to understand how are the impact of service quality, product quality, perceived value toward consumer satisfaction and behavioral intention, and also the impact of consumer satisfaction toward ...