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ANALISIS PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK, NILAI YANG DIRASAKAN TERHADAP KEPUASAN KONSUMEN DAN NIAT BERPERILAKU PADA KONSUMEN J.CO DONUTS AND COFFEE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-13)
This research is addressed to understand how are the impact of service quality, product quality, perceived value toward consumer satisfaction and behavioral intention, and also the impact of consumer satisfaction toward ...
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI ACTUAL USAGE MELALUI BEHAVIORAL INTENTION PENGGUNA KARTU PRABAYAR BERBELANJA FLAZZ BCA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-05-29)
The development of information technology has given many advantages
for people to do their activities. So, it increase the intention to use information
technology’s products. It is also an opportunity for companies to ...
Pengaruh Brand Knowledge, Brand Relationship, Behaviora l Intention, Brand Advertisement, dan Brand Experiences pada Repurchase Intention Teh Tong Tji di Mall Surabaya
(Pelita Harapan University - Surabaya, 2013-06-01)
Teh Tong Tji merupakan salah satu perusahaan yang sedang sangat berkembang dengan baik dalam bidang minuman, sehingga memiliki banyak kompetitor. Dengan semakin banyaknya kompetitor yang ada, akan diteliti apakah Teh Tong ...