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PENGARUH BRAND IMAGE, BRAND SERVICE QUALITY DAN BRAND SATISFACTION TERHADAP BRAND TRUST PADA KONSUMEN SERVICE CENTER HONDA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-12-02)
Increased sales of Honda products provide an indication of the phenomenon
of brand loyalty Honda car, because it is likely some of the consumers of Honda
cars will not switch to another cars brand. Brand image became one ...
ANALISIS PENGARUH BRAND EXPERIENCES, TRUST DAN SATISFACTION TERHADAP BRAND LOYALTY AMDK AQUA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-18)
Surabaya as the second biggest city in Indonesia, has been rapidly development and there is no exception either for service or manufacturing companies. This foundation conducted a study to test the effect of brand experiences, ...