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THE EFFECT OF SERVICE QUALITY AND PERCEIVED QUALITY ON BRAND LOYALTY THROUGH PERCEIVED VALUE AND CUSTOMER SATISFACTION ON NIKE SHOES OUTLET IN DIPONEGORO SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-08-11)
Global apparel industry continues to grow at a healthy rate even though global economic
is facing a crisis now. Towards economy in terms of trade, employment, investment, and revenue
all over the world, apparel industry ...
THE EFFECT OF BRAND IMAGE, BRAND QUALITY, AND BRAND EXPERIENCE TOWARDS BRAND LOYALTY THROUGH CUSTOMER SATISFACTION ON NIKE APPAREL IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-12-17)
Apparel industry plays a pivotal role in developing countries economy in terms of
revenue generation and job creation. Due to the global sourcing and high level of price
competition, apparel industry is facing a drastic ...