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Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Borneo Delight di Samarinda
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-05)
In the twenty first century, it is common that people always beginning of think practically and easy to use. Especially in food beverages. People always think easy to get, no wasting time and easy to cook. Borneo Delight ...
ANALYSIS OF CUSTOMER LOYALTY INFLUENCING FACTORS BASED ON CUSTOMER TYPES ON AQUA BOTTLED WATER IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-14)
Having a sustainable competitive advantage is important for a company to survive in the current business environment. Customer loyalty is viewed as one of the main tools to create sustainable competitive advantage. This ...
FAKTOR-FAKTOR YANG MEMPENGARUHI BUYING DECISION TERHADAP PRODUK BANTAL LAPTOP DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-24)
The purpose of this research is to find out the factors that affect Buying Decision on
Laptop Pillow in Surabaya. Buying Decision can be measured by variables such as
Product Quality, Product Attractiveness, Word of ...
ANALISIS KEPUTUSAN PEMBELIAN TERHADAP PRODUK KEWIRAUSAHAAN MAHASISWA MELALUI PERSPEKTIF KESADARAN MEREK, KUALITAS PRODUK DAN INTENSI PEMBELIAN SUSU SAPI MURNI DI SURABAYA (STUDI KASUS MILKY POUCH)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-09)
Surabaya is one of the city in Indonesia that has an attention in fostering new entrepreneurs, especially for students. At Universitas Pelita Harapan Surabaya there are several outputs of students’ entrepreneurship such ...
DETERMINAN KEPUTUSAN PEMBELIAN PRODUK CHEERS DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-12)
This thesis is made to understand the impact of product packaging, product quality and word of mouth toward purchase decision of cheers in Surabaya
The sample that is being used in thesis is the consumer that has ever ...