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ANALISIS CONSUMER INNOVATIVNESS WITH HEDONIC VALUE , UTILITARIAN VALUE TERHADAP CONTINUANCE INTTENTION PADA KONSUMEN “OPPO” DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-07-12)
One of the rising smartphone manufacturers in the Indonesian cellular
market is OPPO. Although including a new competitor in the mobile market, but
OPPO market share is already high. In fact, its sales volume is claimed ...