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ANALISIS PENGARUH COUNTRY-OF-ORIGIN IMAGE, PRODUCT KNOWLEDGE, PRODUCT INVOLVEMENT TERHADAP CUSTOMER PURCHASE DECISION DENGAN PRODUCT INVOLVEMENT SEBAGAI VARIABELMODERATING PADA PRODUK YOSHINOYA JAPANESE RESTAURANT DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-09-13)
The development of food industry continues increasing worldwide. This
situation used by various manufacturers to take advantage of this business
opportunities to open food business. Fast food business is very popular ...