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Analisis pengaruh self-identification, access, atmosphere, price/promotion, cross-category assortment, within-category assortment terhadap mall loyalty melalui hedonic value, utilitarian value dan shopping well-being (studi pada pelanggan transmart ngagel di Surabaya)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-10-16)
Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Self-indentification, Access, Atmosphere, Price/promotion, Cross-category Assortment dan Within-category Assortment terhadap Mall Loyalty melalui Hedonic Value, ...
The impact of hedonic value and utilitarian value on repurchase intention through attitude toward brand: comparison on Tokopedia and Shopee marketplace
(International Journal of Science and Business, 2020-12-14)
This research evaluates and searching for consumers’ value perspective, either Hedonic or Utilitarian value, on e-commerce platform. One of the most discussed topic in e-commerce is consumer buying behavior and also post ...