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THE EFFECT OF SERVICE QUALITY, PRODUCT QUALITY, GENERAL EXTERIOR, GENERAL INTERIOR ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OF MCDONALD’S RESTAURANT BASUKI RAHMAT IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-12-02)
Food had become one of the most important factors in people’s life. One of
the largest food chain in the world, McDonald’s play a big role in food and
beverages business. McDonald’s contributes big aspect in worldwide ...