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ANALYSIS OF THE EFFECT OF OPERANT & OPERAND SERVICE QUALITY TOWARD CUSTOMER LOYALTY, THROUGH CUSTOMER ENGAGEMENT AND CUSTOMER SATISFACTION TO THE CUSTOMERS OF ROCK HOTEL IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-09-20)
Nowadays there has been a significant growth in terms of Indonesia’s economy. Investors and business alike will be able to take advantage of the economic growth of the country. One of the most credible institutions (DRI) ...