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ANALISIS PENGARUH CELEBRITY ENDORSER'S CRITERIA TERHADAP BRAND IMAGE PADA PRODUK CLEAR COMPLETE SOFT CARE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-13)
At the present, many large companies are trying to grab their market share
lead to increasing competition in every industry, especially toiletries industry. In
Indonesia alone there are three major companies that compete ...