Search
Now showing items 1-1 of 1
ANALISIS PENGARUH BRAND, STYLE, PRICE DAN SOCIAL IDENTITY TERHADAP REPURCHASE INTENTION GEN-Y PADA MEREK FASHION UNIQLO DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-08-03)
Changes in consumption spending are best understood by taking a
generation approach. Lifestyle and social value determined by generations have
the same effect on purchases. Consumer motivation and purchasing engagement
are ...