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PENGARUH DISPLAY, BRAND TRUST, BRAND FAMILIARITY, DAN PRICE TERHADAP REPETITIVE BUYING PRODUK THE HARVEST CAKE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-09-19)
Pasar makanan dan minuman di Indonesia sangat menjanjikan dan paling
diminati oleh para investor. Jika peluang ini tidak dimanfaatkan dengan baik.
Pada akhirnya Indonesia akan menjadi sasaran oleh produsen negara lain. ...
Pengaruh Display, Brand Trust, Brand Familiarity, dan Price terhadap Repetitive Buying produk BreadTalk di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-12-07)
Bread has become a popular food in Indonesia. Bread is also one of the interest
various parties, both among the young to the old. The bread is also a lightweight and compact
so it can be consumed anywhere and anytime. ...