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PENGARUH BRAND FIT, BRAND IDENTIFICATION, BRAND AMBASSADOR TERHADAP REPURCHASE INTENTION MELALUI ATTITUDE TOWARD BRAND PADA KONSUMEN PRODUK KOSMETIK MAYBELLINE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-03)
In today's modern era, women have a level of knowledge that is more socially connected.
This raises consumptive life pattern and abandon productive lifestyle. One of the things that make
women become more consumptive ...