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THE EFFECT OF CULTURAL DIMENSION ON CONSUMER ETHOCENTRISM: PURCHASE INTENTION OF SARIAYU MARTHA TILAAR COSMETIC PRODUCT IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-17)
The world of economic especially for domestic cosmetic industry will be more
challenging in the future, one of which is due to the 2015 ASEAN Economic Community
(AEC), while the impact of culture basically so natural and ...