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The Effect of Technology Acceptance Model (TAM) Variable to Actual Usage through Behavioral Intention in Real Effort to Increase Internet Banking Usage in Indonesia
(Journal of Marketing and Consumer Research, 2018-01-01)
Banking is one of industry that is currently growing rapidly and of course with the development of
information technology is a great opportunity for players in this industry. This great opportunity can be used to
further ...
Analisis Pengaruh Technology Acceptance Model (TAM) terhadap Actual Usage melalui Perceived Value dan Behavioral Intention pada pengguna Traveloka di Surabaya
(LPPM Universitas Pelita Harapan Surabaya, 2018-12-01)
Perkembangan teknologi yang begitu pesat menjadi sebuah peluang bagi perusahaan untuk
mengembangkan bisnisnya. Salah satu inovasi teknologi yang paling bermanfaat adalah internet. Dengan adanya
internet, perusahaan dapat ...
“ANALISIS PENGRUH MARKETING MIX 7-P TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA KONSUMEN ACE HARDWARE DI SURABAYA”
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-09-28)
Todays, the development of the retail industry in Indonesia is growing
rapidly. Retail business in Indonesia is among the fastest growing in comparison
to other countries. However, with the growing public enthusiasm for ...