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ANALISIS PENGARUH PERCEIVED QUALITY, BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY KEPADA PELANGGAN APPAREL NIKE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-01-24)
Business competition in sports is expanding to lifestyle businesses such as Nike
Apparel in Indonesia, especially Surabaya. Companies that develop by creating
variants that combine Sport and Lifestyle more and more. This ...
ANALISIS PENGARUH PERCEIVED QUALITY DAN ADVERTISING MELALUI CUSTOMER SATISFACTION DAN BRAND IMAGE TERHADAP BRAND LOYALTY PELANGGAN FIRST MEDIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-25)
Television and internet media industry is one industry that is experiencing rapid development. This is because the need for television and the Internet as a medium of information, entertainment as well as knowledge is very ...