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Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Borneo Delight di Samarinda
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-05)
In the twenty first century, it is common that people always beginning of think practically and easy to use. Especially in food beverages. People always think easy to get, no wasting time and easy to cook. Borneo Delight ...
DETERMINAN KEPUTUSAN PEMBELIAN PRODUK CHEERS DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-12)
This thesis is made to understand the impact of product packaging, product quality and word of mouth toward purchase decision of cheers in Surabaya The sample that is being used in thesis is the consumer that has ever ...