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Analisis pengaruh functions, usability, design, applications, price, customer support, corporate image, switching barrier, terhadap customer loyalty melalui customer satisfaction pada pengguna smartphone samsung di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-09-09)
Variabel - variabel yang digunakan dan dibahas dalam penelitian ini adalah customer loyalty, customer satisfaction, switching barrier, device feature (function, usability, design, applications, device price), corporate ...