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Analisis Pengaruh Technology Acceptance Model (TAM) terhadap Actual Usage melalui Perceived Value dan Behavioral Intention pada pengguna Traveloka di Surabaya
(LPPM Universitas Pelita Harapan Surabaya, 2018-12-01)
Perkembangan teknologi yang begitu pesat menjadi sebuah peluang bagi perusahaan untuk
mengembangkan bisnisnya. Salah satu inovasi teknologi yang paling bermanfaat adalah internet. Dengan adanya
internet, perusahaan dapat ...
ANALISIS PENGARUH TECHNOLOGY ACCEPTANCE MODEL (TAM) TERHADAP ACTUAL USAGE MELALUI PERCEIVED VALUE DAN BEHAVIORAL INTENTION PADA PENGGUNA TRAVELOKA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-09-15)
Rapid technological development become an opportunity for companies to
grow their business. One of the most useful technological innovations is the
internet. With internet, a company can sell their products or services ...
Analisis Pengaruh Brand Benefit (Functional Benefit,Experiental Benefit, Symbolic Benefit, Monetary Benefit) Dan System Characteristic ( System Quality, Information Quality) Terhadap Repurchase Intention Melalui Parasocial Interaction Dan Perceived Usefuness Pada Aplikasi Traveloka di Kota Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-05-03)
The rapid development of technology becomes an opportunity for
companies to grow their business. One of the most useful technological
innovations is the internet. With the internet, companies can sell their products ...