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ANALYSIS OF MARKETING MIX TOWARD BUYING DECISION IN CITIHUB TUNJUNGAN, SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-08-16)
In order to attract consumers, there is a process called consumers’ buying
decision, as the process for deciding what kind of product or service that consumers
are really going to buy with resources that they have. This ...
ANALYSIS EFFECT OF MARKETING MIX 7P ON REPURCHASE INTENTION THROUGH CUSTOMER'S SATISFACTION IN JCO DONUT SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-08-14)
Nowadays, most of business are expanding, particularly in culinary
industry.The emergence of various types of restaurants that exist in Indonesia,
especially in Surabaya, is a form of the development of the culinary ...