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Now showing items 11-14 of 14
Building Loyalty through Value: Differences of Rose-colored Glasses for Indonesian Middle Class Mall Visitor
(Social Science & Business Research Network (SSBRN), 2019-07-04)
Currently mall has become a lifestyle for Indonesians. This is because the increase of
income resulting in the shifting of lifestyle from low to middle and upper class. This change
causes the buying behavior of the society ...
A RECIPE FOR LOYALTY AMONG INDONESIAN MILENIALS THROUGH BAZAAR
(ResearchFora, 2019-10-13)
Short-term events are called festivals. These events are important for the world of tourism (Chang, 2006). The bazaar has recently become a trendy event and is starting to attract attention. We also know that markets like ...
MEASURING CUSTOMER PERCEPTION OF HIGHER EDUCATION BROCHURE QUALITY: DEVELOPING AND VALIDATING A SCALE
(STIE EKUITAS, 2019-07-04)
Higher education in Indonesia is divided into two groups, which are Public Universities and Private
Universities. The Public Universities are managed by the Research, Technology, and Higher
Education Minister of Republic ...
Where Do Brick and Mortar Travel Agent Customers go? Acceptance of Technology Innovation Theory in the Context of Online Shopping in Indonesia
(ResearchFora, 2019-10-13)
The rapid development of the internet has opened up so many opportunities for companies to provide the consumers for something more. In Marketing Aspects, marketers today are more oriented to digital coupons in mobile ...