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Now showing items 11-20 of 61
Analisis Faktor-Faktor yang Mempengaruhi Minat Beli Ulang pada Produk McDonald di Surabaya
(Universitas Pelita Harapan Surabaya, 2015-06-01)
Globalization has increased competition between foreign brands and local brands, especially in today's
society is the main needs of the food and the people in the need to something that is fast paced. One of the famous
foreign ...
Review: The effect of tam toward actual usage through behavioral intention
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-05-29)
Review: Measuring Customer Perception of Higher Education Brochure Quality: Developing and Validating a Scale
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-27)
Analisis Pengaruh Perceived Usefulness, Perceived Ease of Use, Personal Innovativeness, Social Influence, Perceived Credibility, dan Compatibility Terhadap Actual Usage Melalui Behavioral Intention (Studi Kasus Pada Pengguna GOJEK Di Surabaya)
(LPPM Universitas Pelita Harapan Surabaya, 2017-06-01)
Penggunaan internet hingga kini masih menjadi salah satu cara bagi masyarakat untuk mendapatkan
barang maupun jasa secara mudah, praktis dan cepat. Salah satu aplikasi internet yang menawarkan jasa secara
online adalah ...
Pengaruh Service Quality, Product Quality, Innovation, Dan Promotion Terhadap Repurchase Intention Melalui Customer Satisfaction Pada CV El Shaday Maranatha Di Bali
(LPPM Universitas Pelita Harapan Surabaya, 2017-06-01)
Setiap perusahaan dituntut untuk bersaing maka setiap perusahaan berusaha untuk memenangkan
persaingan diantaranya dengan menciptakan inovasi-inovasi baru dan penggunaan teknologi produksi yang lebih
canggih dalam usaha ...
Analisis Pengaruh Company Reputation dan Overall Satisfaction Terhadap Repurchase Intention Melalui Variabel Consumer Trust, Consumer Company Identification, dan Consumer Commitment Terhadap Pelanggan Maskapai Penerbangan Garuda Indonesia di Surabaya
(LPPM Universitas Pelita Harapan Surabaya, 2018-12-01)
Perkembangan transportasi masa kini sangatlah pesat, seiring juga dengan kebutuhan manusia untuk
berpindah-pindah dengan cepat dari suatu tempat ketempat lainnya dengan jarak yang jauh. Hal tersebut yang
mendukung untuk ...
WHERE DO BRICK AND MORTAR TRAVEL AGENT CUSTOMERS GO? ACCEPTANCE OF TECHNOLOGY INNOVATION THEORY IN THE CONTEXT OF ONLINE SHOPPING IN INDONESIA
(Researchfora, 2019-10-13)
The rapid development of the internet has opened up so many opportunities for companies to provide the
consumers for something more. In Marketing Aspects, marketers today are more oriented to digital coupons in mobile
phones ...
Building Loyalty through Value: Differences of Rose-colored Glasses for Indonesian Middle Class Mall Visitor
(Social Science & Business Research Network (SSBRN), 2019-07-04)
Currently mall has become a lifestyle for Indonesians. This is because the increase of
income resulting in the shifting of lifestyle from low to middle and upper class. This change
causes the buying behavior of the society ...
Measuring Customer Perception of Higher Education Brochure Quality: Developing and Validating a Scale
(Social Science & Business Research Network (SSBRN), 2019-07-04)
The higher education in Indonesia is divided into two groups, which are
Public Universities and Private Universities. The Public Universities are managed
by the Research, Technology, and Higher Education Minister of ...
The Effect of Technology Acceptance Model (TAM) Variable to Actual Usage through Behavioral Intention in Real Effort to Increase Internet Banking Usage in Indonesia
(Journal of Marketing and Consumer Research, 2018-01-01)
Banking is one of industry that is currently growing rapidly and of course with the development of
information technology is a great opportunity for players in this industry. This great opportunity can be used to
further ...