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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI INTENION TO PURCHASING DIGITAL MUSIC MENGGUNAKAN APLIKASI SPOTIFY
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-11-26)
Every company is required to be ready to face the business competition is
getting tougher by the day. To be able to create and retain customers, the company
must be able to determine the right strategy.
This study aimed ...