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ANALISIS PENGARUH CELEBRITY CREDIBILITY, CELEBRITY ATTRACTIVENESS, CONGRUENCY TERHADAP PURCHASE DECISION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA PRODUK DAMN! I LOVE INDONESIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-12)
The development of the growing fashion industry also has an effect in
Indonesia. It is also used by celebrities in Indonesia to build their business,
especially in the fashion industry. In addition celebrity using their ...
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PROMOSI MELALUI KEPUTUSAN PEMBELIAN TERHADAP KEPUASAN PELANGGAN PADA SAMSUNG GALAXY S4 DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-03-01)
The era of globalization as it is today, mobile phones have become a basic
necessity for everyone. Even the functions of this mobile phones not only as a
communication tool, but this function has been shifted as lifestyle ...