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ANALISIS PENGARUH PRODUCT QUALITY, BRAND IMAGE DAN PRICE TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA KONSUMEN ZARA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-02)
In the beginning, fashion was created due to the desire of women to look
attractive. Fashion can be created because of the desire of one artist who wants to sketch
clothes that can fulfill the desire of the people of his ...
ANALISIS PENGARUH SERVICE QUALITY, FOOD QUALITY DAN PRICE TERHADAP BEHAVIORAL INTENTIONS MELALUI CUSTOMER SATISFACTION PADA KONSUMEN COCARI DI JALAN INDRAGIRI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-16)
The Indonesian economy has experienced rapid growth in 2013, with populations emerging from the middle class and affluent consumers. Increasing a busy lifestyle in urban areas is one factor for high consumption. By having ...
ANALISIS PENGARUH SERVICE QUALITY, CUSTOMER SERVICE, PRICE, VALUE ADDED SERVICES TERHADAP BRAND SWITCHING INTENTION MELALUI CUSTOMER SATISFACTION PADA PENGGUNA GO-JEK DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-10)
In this era, transportation has become an important part of people's lives. With the advent of new technologies many companies and business people are innovating to create an online-based transportation business model that ...
ANALISIS PENGARUH FUNCTIONS, USABILITY, DESIGN, APPLICATIONS, PRICE, CUSTOMER SUPPORT, CORPORATE IMAGE, SWITCHING BARRIER TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA PENGGUNA SMARTPHONE XIAOMI DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-02)
The development of telecommunications in the world is accelerating
rapidly. Increased number of smartphone users. In today's era smartphones are no
longer considered luxury goods but are considered as goods for every ...
ANALISIS PENGARUH IN-STORE MUSIC, IN-STORE AROMA, MERCHANDISE QUALITY, SERVICE QUALITY, PRICE, PLEASURE DAN STORE SATISFACTION TERHADAP STORE LOYALTY PADA PELANGGAN STARBUCKS DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-30)
In Indonesia, the food and beverage industry has an important role in economic growth in Indonesia. The sector is one of a number of sectors that are the government's priority in encouraging industry as a driver of the ...
PENGARUH BAURAN PEMASARAN 7P TERHADAP KEPUTUSAN KONSUMEN MEMBELI MAKANAN CEPAT SAJI KFC DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-05)
This research is intended to find out how the effect of 7P (product, price, promotion, place, people, physical evidence and process) marketing mix on consumers' decision to buy KFC fast food in Surabaya.
The samples used ...