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PENGARUH BRAND COMMUNICATION DAN SERVICE QUALITY DALAM MEMBANGUN BRAND TRUST DAN BRAND LOYALTY PENGGUNA OPERATOR SELULAR GSM PT. TELKOMSEL DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-02-17)
PT Telkomsel is a market leader in this industry that has many
competitors. With the increasing number of existing competitors, in this research
will be observed that how Telkomsel as a market leader can defend its ...
ANALISIS PENGARUH BRAND EXPERIENCES, TRUST DAN SATISFACTION TERHADAP BRAND LOYALTY AMDK AQUA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-18)
Surabaya as the second biggest city in Indonesia, has been rapidly development and there is no exception either for service or manufacturing companies. This foundation conducted a study to test the effect of brand experiences, ...