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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN TERHADAP PRODUK SMARTPHONE SAMSUNG DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-03)
Nowadays, technological advances around the world including in
Indonesia has been growing rapidly and this development is supported by
increased and varied human need for technology. One of the technological
developer ...
PENGARUH BRAND IMAGE DAN WORD OF MOUTH BLACKBERRY SMARTPHONE TERHADAP MINAT BELI PARA REMAJA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-24)
Nowadays, technological advances around the world including in Indonesia has been growing rapidly and this development is supported by increased and varied human need for technology. One of the technological developer ...
ANALISIS PERBEDAAN BRAND IMAGE TERHADAP MASYARAKAT BERPENDAPATAN MIDDLE UP VS MIDDLE LOW DI SURABAYA (STUDI KASUS BOYBAND SMASH)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-04-27)
This study aimed to determine whether there are differences in tastes of
the public regarding the brand image of boyband Smash based on income. The
samples used in this study is the city of Surabaya to know about the ...
ANALISIS PENGARUH CELEBRITY ENDORSER'S CRITERIA TERHADAP BRAND IMAGE PADA PRODUK CLEAR COMPLETE SOFT CARE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-13)
At the present, many large companies are trying to grab their market share
lead to increasing competition in every industry, especially toiletries industry. In
Indonesia alone there are three major companies that compete ...