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ANALYSIS OF CUSTOMER LOYALTY INFLUENCING FACTORS BASED ON CUSTOMER TYPES ON AQUA BOTTLED WATER IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-14)
Having a sustainable competitive advantage is important for a company to survive in the current business environment. Customer loyalty is viewed as one of the main tools to create sustainable competitive advantage. This ...
EFFECT OF SERVICE QUALITY OF PT. XL AXIATA TBK TOWARDS CUSTOMER SATISFACTION TO IMPROVE CUSTOMER LOYALTY IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-09)
Telecommunications has been developing since past few decades. In Indonesia, there was a significant increase in the number of mobile phone users. This increase has led to more competition among telecommunications provider ...
ANALISIS PENGARUH HARGA, KERAGAMAN PRODUK, PELAYANAN DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DI GIANT HYPERMARKET MASPION SQUARE SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-25)
Giant Hypermarket Maspion Square is a large shopping center or known as
a wholesale center. As one of the companies that already operation in Surabaya
city, and engaged in retail, Giant Hypermarket Maspion Square has ...
THE INFLUENCE OF CUSTOMER TRUST TO CUSTOMER LOYALTY TO REPURCHASE INTENTION OF ULTRA MILK IN SURABAYA WITH PERCEIVED CSR AS MODERATING VARIABLE
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)
Slow growth, overcapacity, and intense competition between each players in the market make customer retention as primary target for most firms. Retaining existing customer means to make customers trust into loyalty to ...
THE INFLUENCE OF BRAND ASSOCIATION AND SERVICE QUALITY ON CUSTOMER SATISFACTION AND LOYALTY OF AIR ASIA IN SURABAYA YOUNGSTER
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-11)
Transportation has become inseparable utility that help people moving from one place to others, especially airplane that allow people to travel to faraway places easily and efficiently. Along the time, the growth of airline ...