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ANALISIS PENGARUH IKLAN TERHADAP KESADARAN MEREK DAN PERSEPSI KUALITAS DAN PENGARUHNYA TERHADAP LOYALITAS MEREK PADA MEREK MOLTO 5 IN 1 DI SIDOARJO
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-12-10)
Molto 5 in 1 is the latest revolutionary product from Molto with benefits 5
products in 1 package for long lasting fragrance. Molto achievements as Top
Brand from 2009 until 2013 during a row. Many emerging Moto 5 in 1 ...
THE EFFECT OF SERVICE QUALITY AND PERCEIVED QUALITY ON BRAND LOYALTY THROUGH PERCEIVED VALUE AND CUSTOMER SATISFACTION ON NIKE SHOES OUTLET IN DIPONEGORO SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-08-11)
Global apparel industry continues to grow at a healthy rate even though global economic
is facing a crisis now. Towards economy in terms of trade, employment, investment, and revenue
all over the world, apparel industry ...
PENGARUH ELEMEN EKUITAS MEREK ( BRAND EQUITY ) TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN (X) S.M.L DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-27)
In 2011, fashion has become more attentive for indonesian people hence this affect a lot of fashion industries to develop. Indonesian people are very interested to purchase fashion things particularly clothes to express ...
Pengaruh Elemen Ekuitas Merek (Brand Equity) Terhadap Keputusan Pembelian Produk Pakaian (X) S.M.L di Surabaya
(Pelita Harapan University - Surabaya, 2014-06-01)
In 2011, fashion has become more attentive for indonesian people hence this affect a lot of fashion industries to develop. Indonesian people are very interested to purchase fashion things particularly clothes to express ...
ANALISIS PENGARUH PERCEIVED QUALITY, BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY KEPADA PELANGGAN APPAREL NIKE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-01-24)
Business competition in sports is expanding to lifestyle businesses such as Nike
Apparel in Indonesia, especially Surabaya. Companies that develop by creating
variants that combine Sport and Lifestyle more and more. This ...
ANALISIS PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MEREK POCARI SWEAT DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-11-21)
Pocari Sweat is an isotonic drink in lieu of lost body fluids. Pocari Sweat
is similar to the composition of body fluids containing electrolytes are balanced,
so it can be absorbed faster and better than plain water, so ...
PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY DAN BRAND LOYALTY TERHADAP REPURCHASE INTENTION MELALUI BRAND EQUITY BERAS DALAM KEMASAN BERMEREK “MANNA” DI JEMBER
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-08-03)
Brand equity becomes a very important thing to note by the company in line
with free trade because it raises a variety of production of goods by different
manufacturers of similar goods. Rice is included in the product ...
ANALISIS PENGARUH PERCEIVED QUALITY DAN ADVERTISING MELALUI CUSTOMER SATISFACTION DAN BRAND IMAGE TERHADAP BRAND LOYALTY PELANGGAN FIRST MEDIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-25)
Television and internet media industry is one industry that is experiencing rapid development. This is because the need for television and the Internet as a medium of information, entertainment as well as knowledge is very ...