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PENGARUH BRAND COMMUNICATION DAN SERVICE QUALITY DALAM MEMBANGUN BRAND TRUST DAN BRAND LOYALTY PENGGUNA OPERATOR SELULAR GSM PT. TELKOMSEL DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-02-17)
PT Telkomsel is a market leader in this industry that has many
competitors. With the increasing number of existing competitors, in this research
will be observed that how Telkomsel as a market leader can defend its ...
ANALISA PENGARUH IKLAN TERHADAP KESADARAN MEREK DAN PERSEPSI KUALITAS DAN PENGARUHNYA TERHADAP LOYALITAS MEREK (STUDI PADA MEREK COCA-COLA)
(Konferensi Nasional Universitas Pelita Harapan Surabaya - 3–4 Agustus 2012, 2012-08-04)
ABSTRACT
Coca-cola, a brand which became the
market leader especially in the carbonated drinks
market. Since 1891, The Coca-cola Company has
grown to become one of the comapnies with high value
brand that is ranked ...
ANALISIS PENGARUH BRAND EXPERIENCES, TRUST DAN SATISFACTION TERHADAP BRAND LOYALTY AMDK AQUA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-18)
Surabaya as the second biggest city in Indonesia, has been rapidly development and there is no exception either for service or manufacturing companies. This foundation conducted a study to test the effect of brand experiences, ...
Analisa Pengaruh Iklan Terhadap Kesadaran Merek Dan Persepsi Kualitas Dan Pengaruhnya Terhadap Loyalitas Merek (Studi Pada Merek Coca-Cola)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-18)
Coca-cola, a brand which became the market leader especially in the carbonated drinks market. Since 1891, The Coca-cola Company has grown to become one of the comapnies with high value brand that is ranked sixth on the ...