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THE INFLUENCE OF COUNTRY OF ORIGIN TO PURCHASE INTENTION THROUGH BRAND IMAGE, PERCEIVED PRICE AND PERCEIVED QUALITY ON TOYOTA CAR AT SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-17)
This research purpose are proving the relationship of Country of origin affect brand image, Country of origin affect perceived quality, Country of origin affect perceived price, Perceived quality affect brand image, Perceived ...
PENGARUH PRODUCT QUALITY, SERVICE QUALITY, BRAND IMAGE, DAN CUSTOMER SATISFACTION TERHADAP CUSTUMER LOYALTY PADA PEMBELIAN LIPSTIK REVLON DI ACI KOSMETIK BALIKPAPAN
(Universitas Pelita Harapan Surabaya - Department Of Business Scholl - Faculty Of Management, 2014-12-10)
At Modern era like this, cosmetics is the closest thing to the life of society,
especially women's career. The number of cosmetic products that are present in
Indonesia made a tough competition because of foreign cosmetic ...