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THE EFFECT OF SERVICE QUALITY AND PERCEIVED QUALITY ON BRAND LOYALTY THROUGH PERCEIVED VALUE AND CUSTOMER SATISFACTION ON NIKE SHOES OUTLET IN DIPONEGORO SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-08-11)
Global apparel industry continues to grow at a healthy rate even though global economic
is facing a crisis now. Towards economy in terms of trade, employment, investment, and revenue
all over the world, apparel industry ...
ANALISIS PENGARUH REWARD ATTRACTIVENESS, KNOWLEDGE BENEFIT, REQUIRED EFFORT TERHADAP EXPERIENTIAL BENEFIT DAN PROGRAM LOYALTY DALAM UPAYA MENINGKATKAN BRAND LOYALTY PELANGGAN STARBUCKS DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-08-10)
These days, an industry that grows rapidly in Indonesia is food and drink
industry, one of them is Coffee Shop. Even in Surabaya, this industry is growing
rapidly. The high rate of growth of a Coffee Shop in Surabaya is ...
PENGARUH PRODUCT-SELF CONGRUITY DAN PRODUCT RELIABILITY TERHADAP BRAND LOYALTY MELALUI PRODUCT ATTACHMENT DAN PRODUCT IRREPLACEABILITY PADA PRODUK COACH DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-08-12)
Industri fashion saat ini berkembang dengan pesat seiring dengan
perkembangan zaman, hal ini tentu saja berdampak semakin kompetitifnya
persaingan dalam pasar industri fashion. Sebuah hal yang tidak dapat dipungkiri,
bahwa ...