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Analisis Pengaruh Perceived Usefulness, Perceived Ease of Use, Personal Innovativeness, Social Influence, Perceived Credibility, dan Compatibility Terhadap Actual Usage Melalui Behavioral Intention (Studi Kasus Pada Pengguna GOJEK Di Surabaya)
(LPPM Universitas Pelita Harapan Surabaya, 2017-06-01)
Penggunaan internet hingga kini masih menjadi salah satu cara bagi masyarakat untuk mendapatkan
barang maupun jasa secara mudah, praktis dan cepat. Salah satu aplikasi internet yang menawarkan jasa secara
online adalah ...
Pengaruh Service Quality, Product Quality, Innovation, Dan Promotion Terhadap Repurchase Intention Melalui Customer Satisfaction Pada CV El Shaday Maranatha Di Bali
(LPPM Universitas Pelita Harapan Surabaya, 2017-06-01)
Setiap perusahaan dituntut untuk bersaing maka setiap perusahaan berusaha untuk memenangkan
persaingan diantaranya dengan menciptakan inovasi-inovasi baru dan penggunaan teknologi produksi yang lebih
canggih dalam usaha ...
Analisis Pengaruh Company Reputation dan Overall Satisfaction Terhadap Repurchase Intention Melalui Variabel Consumer Trust, Consumer Company Identification, dan Consumer Commitment Terhadap Pelanggan Maskapai Penerbangan Garuda Indonesia di Surabaya
(LPPM Universitas Pelita Harapan Surabaya, 2018-12-01)
Perkembangan transportasi masa kini sangatlah pesat, seiring juga dengan kebutuhan manusia untuk
berpindah-pindah dengan cepat dari suatu tempat ketempat lainnya dengan jarak yang jauh. Hal tersebut yang
mendukung untuk ...
WHERE DO BRICK AND MORTAR TRAVEL AGENT CUSTOMERS GO? ACCEPTANCE OF TECHNOLOGY INNOVATION THEORY IN THE CONTEXT OF ONLINE SHOPPING IN INDONESIA
(Researchfora, 2019-10-13)
The rapid development of the internet has opened up so many opportunities for companies to provide the
consumers for something more. In Marketing Aspects, marketers today are more oriented to digital coupons in mobile
phones ...
Building Loyalty through Value: Differences of Rose-colored Glasses for Indonesian Middle Class Mall Visitor
(Social Science & Business Research Network (SSBRN), 2019-07-04)
Currently mall has become a lifestyle for Indonesians. This is because the increase of
income resulting in the shifting of lifestyle from low to middle and upper class. This change
causes the buying behavior of the society ...
Measuring Customer Perception of Higher Education Brochure Quality: Developing and Validating a Scale
(Social Science & Business Research Network (SSBRN), 2019-07-04)
The higher education in Indonesia is divided into two groups, which are
Public Universities and Private Universities. The Public Universities are managed
by the Research, Technology, and Higher Education Minister of ...
The Effect of Technology Acceptance Model (TAM) Variable to Actual Usage through Behavioral Intention in Real Effort to Increase Internet Banking Usage in Indonesia
(Journal of Marketing and Consumer Research, 2018-01-01)
Banking is one of industry that is currently growing rapidly and of course with the development of
information technology is a great opportunity for players in this industry. This great opportunity can be used to
further ...
Analisis Pengaruh Technology Acceptance Model (TAM) terhadap Actual Usage melalui Perceived Value dan Behavioral Intention pada pengguna Traveloka di Surabaya
(LPPM Universitas Pelita Harapan Surabaya, 2018-12-01)
Perkembangan teknologi yang begitu pesat menjadi sebuah peluang bagi perusahaan untuk
mengembangkan bisnisnya. Salah satu inovasi teknologi yang paling bermanfaat adalah internet. Dengan adanya
internet, perusahaan dapat ...
Pengaruh Product-self Congruity Dan Product Reliability Terhadap Brand Loyalty Melalui Product Attachment Dan Product Irreplaceability Pada Produk Coach di Surabaya
(LPPM Universitas Pelita Harapan Surabaya, 2018-06-01)
Industri fashion saat ini berkembang dengan pesat seiring dengan perkembangan zaman, hal ini tentu saja
berdampak semakin kompetitifnya persaingan dalam pasar industri fashion. Sebuah hal yang tidak dapat dipungkiri,
bahwa ...
Creative Ways to create Loyalty for Millenials through Bazaar in Indonesia
(TEST Engineering & Management, 2020-02-28)
Short-term events are called festivals. These events are important for the world of tourism (Chang, 2006). The bazaar has recently become a trendy event and is starting to attract attention. We also know that markets like ...