Search
Now showing items 11-20 of 32
Analisis Pengaruh Social Media Marketing Terhadap Brand Awareness Dan Brand Image Dalam Membentuk Brand Loyalty Pelanggan Shopee Di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-05)
The rapid development of technology has become an opportunity for companies to develop their business. One of the most useful technological innovations is the internet. With the internet, companies can sell their products ...
THE INFLUENCE OF COUNTRY OF ORIGIN TO PURCHASE INTENTION THROUGH BRAND IMAGE, PERCEIVED PRICE AND PERCEIVED QUALITY ON TOYOTA CAR AT SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-17)
This research purpose are proving the relationship of Country of origin affect brand image, Country of origin affect perceived quality, Country of origin affect perceived price, Perceived quality affect brand image, Perceived ...
FACTORS INFLUENCING BRAND IMAGE AND CONSUMER BUYING BEHAVIOR OF PIPE AND BARREL SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-17)
Pipe and Barrel is one of the most visited restaurant or café in Surabaya, therefore it is important for the restaurant to consider every aspect of Consumer Buying Behavior of the restaurant. In so doing, the researcher ...
ANALISIS PENGARUH QUALITY OF PRODUCT, BRAND IMAGE, DAN QUALITY OF SERVICE TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER TRUST PADA PELANGGAN UNIQLO DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-05)
The fashion industry has contributed to the contribution of Indonesia's
national GDP (Gross Domestic Product). The fashion industry also contributes to
the increase in GRDP (Gross Regional Domestic Product). The increase ...
PENGARUH BRAND IMAGE DAN WORD OF MOUTH BLACKBERRY SMARTPHONE TERHADAP MINAT BELI PARA REMAJA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-24)
Nowadays, technological advances around the world including in Indonesia has been growing rapidly and this development is supported by increased and varied human need for technology. One of the technological developer ...
ANALISIS PENGARUH PERCEIVED QUALITY DAN PERCEIVED VALUE TERHADAP CUSTOMER LOYALTY PELANGGAN NATASHA SKIN CARE SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-09-19)
Increased purchasing power of Indonesian people is very influential on the business
industries in Indonesia to grow. One of the emerging industries is the beauty industry. The
growth of skin care products provides an ...
Pengaruh Service Quality, Product Attribute, Brand Image Terhadap Customer Loyalty Melalui Customer Satisfaction (Studi Kasus Pada Taksi Blue Bird Di Surabaya)
(LPPM Universitas Pelita Harapan Surabaya, 2016-12-01)
Seiring dengan berjalannya waktu maka jumlah populasi akan semakin bertambah tiap tahunnya.
Dengan bertambahnya populasi maka akan bertambah juga kepemilikan akan kendaraan bermotor. Sehingga
volume kendaraan bermotor ...
ANALISIS PENGARUH LIFESTYLE, PERCEIVED QUALITY, PERCEIVED SIMILARITY, DAN BRAND IMAGE TERHADAP CUSTOMER LOYALTY PADA PELANGGAN NIKE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-12-30)
In modern times whose activity is very dense, many people who are reluctant to
exercise a variety of reasons. One of the sports equipment that can support the activities
of the sport is to use sports shoes are comfortable ...
PENGARUH TRUSTWORTHINESS DAN CELEBRITY MATCH-UP PRODUCT TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA KOSMETIK WARDAH DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-01-18)
One of the emerging industries in Indonesia is the cosmetics industry. The
competition of the cosmetic products in Indonesia is also getting tighter because of the many
cosmetic products on the market both products from ...
PENGARUH BRAND IMAGE, BRAND SERVICE QUALITY DAN BRAND SATISFACTION TERHADAP BRAND TRUST PADA KONSUMEN SERVICE CENTER HONDA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-12-02)
Increased sales of Honda products provide an indication of the phenomenon
of brand loyalty Honda car, because it is likely some of the consumers of Honda
cars will not switch to another cars brand. Brand image became one ...