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ANALYSIS OF TRUSTWORTHINESS, FAMILIARITY AND EXPERTISE THROUGH FESTIVAL BRAND AWARENESS, PERCEIVED QUALITY AND FESTIVAL BRAND IMAGE TOWARDS FESTIVAL BRAND LOYALTY ON MARKET WORLD IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-06)
The purpose of this research is to reveal whether Festival Authenticity has
the effect on Loyalty to Festival through Festival Quality, Festival Value and
Satisfaction with Festival on Market World in Surabaya, which is ...
THE EFFECT OF CULTURAL DIMENSION ON CONSUMER ETHOCENTRISM: PURCHASE INTENTION OF SARIAYU MARTHA TILAAR COSMETIC PRODUCT IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-17)
The world of economic especially for domestic cosmetic industry will be more
challenging in the future, one of which is due to the 2015 ASEAN Economic Community
(AEC), while the impact of culture basically so natural and ...
ANALISA PENGARUH CUSTOMER AUTHENTICITY PERCEPTION TERHADAP BRAND LOYALTY MELALUI BRAND AWARENESS, BRAND IMAGE DAN PERCEIVED QUALITY PADA KONSUMEN D’CAFESERA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-08-02)
Food and beverage industry is currently growing rapidly with the development of the
times, this is of course the impact of increasingly competitive competition in the food and drink
market. So nowadays there is a restaurant ...
PENGARUH ADVERTISING SPENDING, ATTITUDES TOWARD ADVERTISEMENT, DAN MONETARY PROMOTIONS, TERHADAP BRAND AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATIONS, DAN PURCHASE DECISION PENGGUNA APLIKASI OVO DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-30)
Financial technology (fintech) has advantages over conventional banks. Leaner organizational structure and dynamic penetration power, making Fintech move faster and more agile than conventional banks. Fintech offers new ...
THE INFLUENCE OF COUNTRY OF ORIGIN TO PURCHASE INTENTION THROUGH BRAND IMAGE, PERCEIVED PRICE AND PERCEIVED QUALITY ON TOYOTA CAR AT SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-17)
This research purpose are proving the relationship of Country of origin affect brand image, Country of origin affect perceived quality, Country of origin affect perceived price, Perceived quality affect brand image, Perceived ...
THE EFFECT OF PERCEIVED RISK, PERCEIVED QUALITY AND PERCEIVED VALUE TOWARD CUSTOMER PURCHASE DECISION AT UD HASIL IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-04)
UD Hasil is one of many small medium enterprise bicycle stores that open in Surabaya. UD Hasil offers many various products of bicycles, baby walkers, electric car toys for childern which all imported from China.
The aim ...
ANALISIS PENGARUH PERCEIVED QUALITY DAN PERCEIVED VALUE TERHADAP CUSTOMER LOYALTY PELANGGAN NATASHA SKIN CARE SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-09-19)
Increased purchasing power of Indonesian people is very influential on the business
industries in Indonesia to grow. One of the emerging industries is the beauty industry. The
growth of skin care products provides an ...
ANALISIS PENGARUH PERCEIVED QUALITY, TERHADAP CUSTOMER LOYALTY MELALUI PERCEIVED VALUE, CUSTOMER SATISFACTION, CUSTOMER TRUST PADA KONSUMEN INDOMIE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-08-03)
Nowadays, people seems to prefer something that is instant, and they’re so
into consumerism which is supported by so many food manufacturers providing
instant (fast) food to be consumed. One example of food that can be ...
PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY DAN BRAND LOYALTY TERHADAP REPURCHASE INTENTION MELALUI BRAND EQUITY BERAS DALAM KEMASAN BERMEREK “MANNA” DI JEMBER
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-08-03)
Brand equity becomes a very important thing to note by the company in line
with free trade because it raises a variety of production of goods by different
manufacturers of similar goods. Rice is included in the product ...
PENGARUH PERCEIVED QUALITY TERHADAP REPURCHASE INTENTION MELALUI PERCEIVED VALUE (FUNCTIONAL, EMOTIONAL, SOCIAL) PADA THE BODYSHOP SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2016-02-04)
The development of increasingly extensive cosmetic cosmetics which are now
not only assessed in terms of usability, but also be seen from the social values in
society. Cosmetic companies try to add value added to the ...