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Now showing items 21-25 of 25
THE IMPACT OF BRAND AWARENESS, PACKAGING AND AFFORDABILITY ON BRAND LOYALTY: EVIDENCE FROM JAMOO RESTAURANT ON SHANGRI-LA HOTEL, SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-10-21)
Nowadays, tight competition occurs in every business sector, including in
food industries. Jamoo Restaurant who took place at Shangri-La Hotels really wellknown
by people in Surabaya, as one of the restaurant at five ...
ANALISIS PENGARUH BRAND EXPERIENCES, TRUST DAN SATISFACTION TERHADAP BRAND LOYALTY AMDK AQUA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-18)
Surabaya as the second biggest city in Indonesia, has been rapidly development and there is no exception either for service or manufacturing companies. This foundation conducted a study to test the effect of brand experiences, ...
PENGARUH PRODUCT-SELF CONGRUITY DAN PRODUCT RELIABILITY TERHADAP BRAND LOYALTY MELALUI PRODUCT ATTACHMENT DAN PRODUCT IRREPLACEABILITY PADA PRODUK COACH DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-08-12)
Industri fashion saat ini berkembang dengan pesat seiring dengan
perkembangan zaman, hal ini tentu saja berdampak semakin kompetitifnya
persaingan dalam pasar industri fashion. Sebuah hal yang tidak dapat dipungkiri,
bahwa ...
“ANALISIS PENGARUH BRAND PERSONALITY DALAM UPAYA MENINGKATKAN BRAND LOYALTY KONSUMEN TAO KAE NOI FOOD DI SURABAYA”
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-08-03)
By 2017, the food and beverage industry becomes an opportunity in good
business. Indonesia's consumer interest in snack foods has grown over the past few
years underpinned by rapid economic growth. With the potential of ...
Analisa Pengaruh Iklan Terhadap Kesadaran Merek Dan Persepsi Kualitas Dan Pengaruhnya Terhadap Loyalitas Merek (Studi Pada Merek Coca-Cola)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-18)
Coca-cola, a brand which became the market leader especially in the carbonated drinks market. Since 1891, The Coca-cola Company has grown to become one of the comapnies with high value brand that is ranked sixth on the ...