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Now showing items 21-25 of 25
PENGARUH BRAND UNIQUENESS, SELF-EXPRESSIVE, PRESTIGE OF THE BRAND, HEDONIC BRAND, DAN CONSUMER’S EXTRAVERSION TERHADAP BEHAVIORAL INTENTION YANG DIINTERMEDIASI OLEH BRAND PASSION PADA SEPEDA MEREK “AGENT SERIES” DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-07-15)
Brand passion can be defined as “a primarily affective, extremely positive attitude toward a specific brand that leads to emotional attachment and influences relevant behavioral factors” (Bauer, 2007). If the consumer can ...
Analisis Pengaruh Interaction Quality, Physical Environment Quality, Outcome Quality Terhadap Customer Satisfaction Serta Dampaknya Terhadap Behavioral Intention Pada Pelanggan Starbucks di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-08-03)
At the moment, the industry that being thrived in Indonesia is the culinary
industry, one of which is a coffee shop. To be able to survive in business
competition, Coffee Shop need to improve Behavioral Intention on the ...
Analisis Pengaruh Brand Benefit (Functional Benefit,Experiental Benefit, Symbolic Benefit, Monetary Benefit) Dan System Characteristic ( System Quality, Information Quality) Terhadap Repurchase Intention Melalui Parasocial Interaction Dan Perceived Usefuness Pada Aplikasi Traveloka di Kota Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-05-03)
The rapid development of technology becomes an opportunity for
companies to grow their business. One of the most useful technological
innovations is the internet. With the internet, companies can sell their products ...
DETERMINACY OF ACTUAL USAGE THROUGH BEHAVIORAL INTENTION CIMB NIAGA AIR ASIA BIG CARD
(SERIALS PUBLICATIONS PVT. LTD. New Delhi, India, 2016-01-01)
Since its launched in 2014, the number of CIMB Niaga AirAsia BIG Card’s users
increased continually. Now, the number of users has reach millions of consumers. Therefore,
this study aims to analyze the effects of perceived ...
ANALISIS PENGARUH PERCEIVED EASE OF USE, PERCEIVED ENJOYMENT, PERCEIVED USEFULNESS DAN ATTITUDE TOWARD USING TERHADAP BEHAVIORAL INTENTION DAN PADA AKHIRNYA MEMBENTUK ACTUAL USAGE PENGGUNA OVO DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-09)
The rapid development of technology and information has had a developmental impact in various fields, including in the field of payment systems in buying and selling transactions known as electric money or E-money. E-money ...