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Now showing items 31-40 of 93
Building Loyalty through Value: Differences of Rose-colored Glasses for Indonesian Middle Class Mall Visitor
(Social Science & Business Research Network (SSBRN), 2019-07-04)
Currently mall has become a lifestyle for Indonesians. This is because the increase of
income resulting in the shifting of lifestyle from low to middle and upper class. This change
causes the buying behavior of the society ...
Pengaruh Consumer Preference Melalui Brand Value dan Pengaruh Product Innovation Melalui Brand Luxury Terhadap Willingness To Pay a Premium Produk Louis Vuitton di Surabaya
(Pelita Harapan University - Surabaya, 2013-06-01)
Bisnis ritel di Indonesia beberapa tahun terakhir telah menjadi fenomena di Asia, khususnya di antara negara berkembang. Indonesia bahkan telah menempati peringkat tiga pasar ritel terbaik di Asia. Surabaya merupakan kota ...
Measuring Customer Perception of Higher Education Brochure Quality: Developing and Validating a Scale
(Social Science & Business Research Network (SSBRN), 2019-07-04)
The higher education in Indonesia is divided into two groups, which are
Public Universities and Private Universities. The Public Universities are managed
by the Research, Technology, and Higher Education Minister of ...
The Effect of Technology Acceptance Model (TAM) Variable to Actual Usage through Behavioral Intention in Real Effort to Increase Internet Banking Usage in Indonesia
(Journal of Marketing and Consumer Research, 2018-01-01)
Banking is one of industry that is currently growing rapidly and of course with the development of
information technology is a great opportunity for players in this industry. This great opportunity can be used to
further ...
Review: Creative Ways to create Loyalty for Millenials through Bazaar in Indonesia
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-06-04)
Pengaruh Efficiency, System Availability, Fulfillment Dan Privacy Terhadap Perceived Value Dan Customer Loyalty (Studi Kasus Pada Pelanggan Traveloka di Surabaya)
(LPPM Universitas Pelita Harapan Surabaya, 2017-12-01)
Penelitian ini ditujukan untuk menganalisa pengaruh variabel Efficiency, System Availability, Fulfillment,
Privacy terhadap Perceived Value dalam upaya meningkatkan Customer Loyalty pelanggan agen perjalanan online
Traveloka ...
Review: WHERE DO BRICK AND MORTAR TRAVEL AGENT CUSTOMERS GO? ACCEPTANCE OF TECHNOLOGY INNOVATION THEORY IN THE CONTEXT OF ONLINE SHOPPING IN INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-01-09)
Riview: Generic drug in indonesia why physicians and pharmacists matter
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-05-29)
Analisis Pengaruh Technology Acceptance Model (TAM) terhadap Actual Usage melalui Perceived Value dan Behavioral Intention pada pengguna Traveloka di Surabaya
(LPPM Universitas Pelita Harapan Surabaya, 2018-12-01)
Perkembangan teknologi yang begitu pesat menjadi sebuah peluang bagi perusahaan untuk
mengembangkan bisnisnya. Salah satu inovasi teknologi yang paling bermanfaat adalah internet. Dengan adanya
internet, perusahaan dapat ...
ANALISA PENGARUH IKLAN TERHADAP KESADARAN MEREK DAN PERSEPSI KUALITAS DAN PENGARUHNYA TERHADAP LOYALITAS MEREK (STUDI PADA MEREK COCA-COLA)
(Konferensi Nasional Universitas Pelita Harapan Surabaya - 3–4 Agustus 2012, 2012-08-04)
ABSTRACT
Coca-cola, a brand which became the
market leader especially in the carbonated drinks
market. Since 1891, The Coca-cola Company has
grown to become one of the comapnies with high value
brand that is ranked ...