http://dspace-surabaya.uph.edu:8080/xmlui/handle/123456789/227 Fri, 06 Nov 2026 14:47:13 GMT 2026-11-06T14:47:13Z http://dspace-surabaya.uph.edu:8080/xmlui/handle/123456789/2046 Soft skills development through live in program in UPH Surabaya Campus in 2020 Julistiono, Erwin Kristianto The industry world nowadays requires its workforce to embrace soft skills. This condition demands universities to conduct soft skills development programs. One implementation of the soft skills development program in UPH Surabaya Campus is Live In. Live In combines education and community service aspects, by bringing the participants to live in an underdeveloped village and putting them some programs to organize for three days. The expected result is the enhancement of the following skills: integrity, communication, polite manner, responsibility, social skills, positive attitudes, professionalism, flexibility, cooperation, and work ethics. The research is conducted with a descriptive quantitative method, using a questionnaire instrument and convenience sampling technique. The result analyzed from 44 respondents reveals that the average value of the soft skills enhancement reached 3.12 of 4. This means that participants acknowledged the importance of the program in enhancing their soft skills. Furthermore, there are 3 soft skills which are improved more than others, which are flexibility, responsibility, and social skills Tue, 02 Feb 2021 00:00:00 GMT http://dspace-surabaya.uph.edu:8080/xmlui/handle/123456789/2046 2021-02-02T00:00:00Z http://dspace-surabaya.uph.edu:8080/xmlui/handle/123456789/1930 The impact of hedonic value and utilitarian value on repurchase intention through attitude toward brand: comparison on Tokopedia and Shopee marketplace Gunawan, Hananiel M.; Sondakh, Oliandes This research evaluates and searching for consumers’ value perspective, either Hedonic or Utilitarian value, on e-commerce platform. One of the most discussed topic in e-commerce is consumer buying behavior and also post purchase behavior. Repurchase intention becomes one of the most crucial aspect as a part of consumer loyalty. Tokopedia and Shopee represents fastest growing e-commerce platform and information site in Indonesia. Currently, Tokopedia and Shopee present expansive range of products that consumers can find their needs easily. While Tokopedia is a first mover of the industry, Shopee has been proven to effectively captured consumers mind with effective marketing strategies as one of the newcomers. The purpose of this paper is to examine the repurchase intention of consumers based on their attitude toward preferred brand that consumers would choose. This also can be used for the basis and reference for owners or managers to enhance consumers repurchase intention. This research framework was developed based on the need to understand the deeper understanding of repurchase intention on Tokopedia and Shopee consumers in Surabaya, Indonesia. The design of this research is created with connecting the relationship between hedonic value, Utilitarian value, attitude toward brand, and repurchase intention. This paper used SPSS software to analyze and meaning of its regression analysis to determine and also assess the proposed hypothesis using SPSS software. Based on the survey distributed, 150 questionnaires came back with the valid data. It can explain the significance effect of Hedonic Value and Utilitarian Value on Attitude of the consumers toward the brand; and also the significance of attitude toward brand on consumers repurchase intention Mon, 14 Dec 2020 00:00:00 GMT http://dspace-surabaya.uph.edu:8080/xmlui/handle/123456789/1930 2020-12-14T00:00:00Z http://dspace-surabaya.uph.edu:8080/xmlui/handle/123456789/1927 Strategy of emina cosmetic product to increase purchase intention in Indonesia Kumala, Cynthia Intan In these years, the growth of Indonesian local cosmetic company is getting higher. Many local cosmetics companies that triumphed in the Indonesian market outperformed cosmetic products from abroad. One brand of local cosmetic products that is able to prove its success is Emina. With a special target for young generation, Emina products are able to attract the attention of consumers to buy and try the product. The purpose of this study is to identify the determinants that make candidates customers of Emina cosmetic products want to buy and try it. The variables used in this research are brand image, perceived risk, and perceived quality, which will affect purchase intention. This research will use quantitative approach by using multiple regressions through SPSS 16 program. The sample of this research is 100 respondents residing in Surabaya with non-probability sampling technique. Sampling method used in this research is purposive sampling Sun, 01 Nov 2020 00:00:00 GMT http://dspace-surabaya.uph.edu:8080/xmlui/handle/123456789/1927 2020-11-01T00:00:00Z http://dspace-surabaya.uph.edu:8080/xmlui/handle/123456789/1924 How to enhance word of mouth in the era of e-commerce: case study of Tokopedia Gunawan, Hananiel M.; Sondakh, Oliandes In this internet era, companies a racing to provide the best online shopping experience for their customers. Customer satisfaction is still one of the most crucial aspect in maintaining customer loyalty for their online shopping behavior. Tokopedia is one of the most advanced, growing, and well known market place for online shoppers in Indonesia. This paper will examine the word of mouth of online shoppers and also how to enhance it. It also useful to be the basis for reference on the influence of perceived website quality, social influence and recommendation and experience on performance expectancy; performance expectancy for customer satisfaction and Wordof-Mouth; and customer satisfaction with Word-of-Mouth. This model was developed in order to conduct a Word-of-Mouth research conducted on the Tokopedia online shopping site in Surabaya. This research model is formed from the relationship between Perceived Website Quality, Social Influence and Recommendation, Experience, Performance Expectancy and Customer Satisfaction. This study used simple regression analysis to determine and test the hypothesis using SPSS software. Based on the data processing that has been done, the results show that Social Influence and Recommendation, and Experience have a significant effect on Performance Expectancy; Performance Expectancy has a significant effect on Customer Satisfaction and Word of Mouth; Customer Satisfaction has a significant effect on Word of Mouth, while Perceived Website Quality has a positive but not significant effect on Performance Expectancy Wed, 12 Aug 2020 00:00:00 GMT http://dspace-surabaya.uph.edu:8080/xmlui/handle/123456789/1924 2020-08-12T00:00:00Z