Browsing Faculty of Business School by Subject "E-Purchase Intention"
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PENGARUH PERCEIVED VALUE, PERCEIVED EASE OF USE, DAN PERCEIVED USEFULNESS TERHADAP E-PURCHASE INTENTION MELALUI ATTITUDE PADA PEMBELI BLIBLI.COM DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2015-01-05)The purpose of this research is to determine the effect of Perceived value, Perceived Ease of Use, Perceived Usefulness on Attitude and the effect of Attitude towards E-Purchase Intention. Perceived value, Perceived Ease ...