Browsing Faculty of Business School by Subject "Familiarity"
Now showing items 1-3 of 3
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ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI ULANG PADA PRODUK MCDONALD DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)Globalisasi menyebabkan persaingan yang semakin ketat antara merek asing dan merek lokal, terlebih lagi di jaman sekarang kebutuhan utama dari masyarakat adalah pangan dan juga masyarakat memperlukan sesuatu yang serba ... -
ANALYSIS OF TRUSTWORTHINESS, FAMILIARITY AND EXPERTISE THROUGH FESTIVAL BRAND AWARENESS, PERCEIVED QUALITY AND FESTIVAL BRAND IMAGE TOWARDS FESTIVAL BRAND LOYALTY ON MARKET WORLD IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-06)The purpose of this research is to reveal whether Festival Authenticity has the effect on Loyalty to Festival through Festival Quality, Festival Value and Satisfaction with Festival on Market World in Surabaya, which is ... -
THE EFFECT OF PERCEIVED QUALITY, PERCEIVED VALUE, PERCEIVED PRICE, BRAND IMAGE, TRUST, AND FAMILIARITY TOWARDS CONSUMERS’ REPURCHASE INTENTION OF IPHONE USER IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-09-20)The technology and telecommunication industry in Indonesia has grown very rapidly since the 21st century, not only in Indonesia, but also the whole world is experiencing rapid technological growth. Indonesia also is one ...