Browsing Faculty of Business School by Subject "Impulse Buying"
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ANALISIS PENGARUH VARIETY OF SELECTION, PRICE ATTRIBUTE, SENSORY ATTRIBUTE, PROMOTIONAL APPROACHES, DAN PHYSICAL STIMULI TERHADAP IMPULSE BUYING MELALUI POSITIVE EMOTION DAN HEDONIC SHOPPING VALUE PADA PELANGGAN TOKO H&M DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Magister Management, 2019-12-09)Pruchasing power in Indonesia is the factor that can support Fashion Retailers to be developing. As time progresses, consumers needs are increasingly varied too. Consumers often face the choice of purchasing goods without ... -
ANALYSIS OF THE EFFECTS OF STORE ENVIRONMENT ON POSITIVE AFFECT AND URGE TO BUY IN SHAPING IMPULSE BUYING OF CUSTOMERS AT MINISO TUNJUNGAN PLAZA SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-18)Changing lifesyle of Indonesian consumers towards a more sophisticated and more fashion concerned has constributed to the increasing tense of competition among retail industries, especially among modern convenience stores ...